HYT announced today that it is honored to count Axl Rose as a new “Friend of the Brand,” partnering with the iconic singer and founder of the legendary rock band Guns N’ Roses. To commemorate Rose joining the HYT family, a limited-edition watch will be created to celebrate this new friendship.
“Axl is a huge fan of watches in general, but when he came across HYT he was really blown away!” explains Vincent Perriard, HYT co-founder and board member. “Axl and HYT share the same unconventional attitude. I can feel this partnership is going to be very rock ’n’ roll!”
Just like HYT, Axl Rose loves paradoxes and says: “HYT is creating a unique watch, a unique technology, based on liquids and mechanics!”
Mehmet Korutürk, co-founder of Magnat Creative Agency adds: “We are really excited to be part of the collaboration between Mr. Axl Rose – a true rock icon – and HYT, one of the most cutting-edge companies in haute horlogerie.”
This partnership will be based on the creation of a limited edition Skull, one of HYT’s most iconic timepieces. The watch will be presented in January 2017 at SIHH in Geneva.