Ryan Reynolds, International Brand Ambassador for Piaget |
Not every year, not even every decade, does a watch become
an icon of its generation and an expression of the spirit of its time. In 1979,
however, Piaget created just such a timepiece with the Piaget Polo.
Polo S Chronograph |
Although recognized throughout the world, the Piaget Polo
has always had a particular association with New York. It was here in 1985 that
the Piaget polo team celebrated the watch by riding down Manhattan’s Fifth
Avenue. Thus, there could be no greater city or place for Piaget to celebrate
the legacy of the original Piaget Polo with the launch of a new watch, for a
new generation.
The Rules Rewritten
It takes its name from the elegant and demanding sport of
polo. It is infused with the ethos of Piaget Society that was founded on the
lasting friendships the brand has formed in the world of music, film, art and
sports. It expresses the grammar of shapes that is at the heart of the Piaget
DNA. And yet, the Piaget Polo S is the watch for those who challenge
conventions. Because, on this exceptional occasion, Piaget has housed an
automatic precision movement in a watch of stainless steel.
Featuring an ingenious shape-within-shape that is Piaget’s
distinctive hallmark, the Piaget Polo S displays the unique association of a
cushion-shaped dial within a round 42mm case. Designed by Piaget, its automatic
movement discreetly reveals its beauty through a sapphire caseback. A bracelet
of meticulously hand-assembled links alternatingly polished and with a satin
finish, completes the experience. The result? A watch that – by day or by
night, at work or at play – speaks to and for a new generation.
The steel case is 42mm |
Five Watches, One Philosophy
The collection is composed of the automatic Piaget Polo S,
equipped with the 1110P movement, and the Piaget Polo S Chronograph, equipped
with the 1160P movement. Both of these movements have been developed specially
for the Piaget Polo S. The automatic Piaget Polo S is available with a blue,
silvered or slate-gray dial, while the Piaget Polo S Chronograph is available
with a silvered or blue dial.
The Game Changers of Piaget
Piaget created the Piaget Polo S for a new generation: a
generation of game changers. Like the Piaget Polo S, these men are ready to
rewrite the rules. By choosing Piaget for a steel watch, they show with
elegance and distinction that they play a different game.
About Piaget
The unique allure of Piaget lies in the audacity of its
style. Charismatic and flamboyant, dazzling watch and jewelry creations embody
the radiance that defines the maison. This passion for daring creativity was
born in La Côte-aux-Fées, where Georges-Edouard Piaget set up his first
workshop in the family farmhouse and devoted himself to producing
high-precision movements. This was back in 1874 and marked the start of an
ever-growing reputation.
The Polo S collection features automatic movements. |
In 1943, the company took a decision that would prove
crucial to its future by registering its brand name. Faithful to its pioneering
spirit, in the late 1950s Piaget set about designing and manufacturing the
ultra-thin movements that would become one of the maison’s signatures and leave
a lasting imprint on the art of watchmaking. But Piaget has also always
represented a style: a marriage of gold and an explosion of color, new shapes,
precious gems, and dials made of hard stones. Swept to new heights of
creativity driven by Yves G. Piaget, the maison’s jewelry collection grew in an
original direction with a resolute emphasis on color, giving birth to the
iconic Piaget look.
Building on over 140 years of history, the ever-bold maison
continues to innovate by offering jewels in motion, elegant and extravagant
High Jewelry collections, as well as remarkable watches. In a world
unconstrained by boundaries, Piaget the watchmaker-jeweler continues to explore
unexpected creative possibilities, turning gold, stones and gems into brilliant
works of art.
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