Tuesday, July 19, 2016

Piaget Unveils the Polo S

Ryan Reynolds, International Brand Ambassador for Piaget


Not every year, not even every decade, does a watch become an icon of its generation and an expression of the spirit of its time. In 1979, however, Piaget created just such a timepiece with the Piaget Polo.

Polo S Chronograph

Although recognized throughout the world, the Piaget Polo has always had a particular association with New York. It was here in 1985 that the Piaget polo team celebrated the watch by riding down Manhattan’s Fifth Avenue. Thus, there could be no greater city or place for Piaget to celebrate the legacy of the original Piaget Polo with the launch of a new watch, for a new generation.

The Rules Rewritten
It takes its name from the elegant and demanding sport of polo. It is infused with the ethos of Piaget Society that was founded on the lasting friendships the brand has formed in the world of music, film, art and sports. It expresses the grammar of shapes that is at the heart of the Piaget DNA. And yet, the Piaget Polo S is the watch for those who challenge conventions. Because, on this exceptional occasion, Piaget has housed an automatic precision movement in a watch of stainless steel.

Featuring an ingenious shape-within-shape that is Piaget’s distinctive hallmark, the Piaget Polo S displays the unique association of a cushion-shaped dial within a round 42mm case. Designed by Piaget, its automatic movement discreetly reveals its beauty through a sapphire caseback. A bracelet of meticulously hand-assembled links alternatingly polished and with a satin finish, completes the experience. The result? A watch that – by day or by night, at work or at play – speaks to and for a new generation.

The steel case is 42mm 

Five Watches, One Philosophy
The collection is composed of the automatic Piaget Polo S, equipped with the 1110P movement, and the Piaget Polo S Chronograph, equipped with the 1160P movement. Both of these movements have been developed specially for the Piaget Polo S. The automatic Piaget Polo S is available with a blue, silvered or slate-gray dial, while the Piaget Polo S Chronograph is available with a silvered or blue dial.

The Game Changers of Piaget
Piaget created the Piaget Polo S for a new generation: a generation of game changers. Like the Piaget Polo S, these men are ready to rewrite the rules. By choosing Piaget for a steel watch, they show with elegance and distinction that they play a different game.

About Piaget
The unique allure of Piaget lies in the audacity of its style. Charismatic and flamboyant, dazzling watch and jewelry creations embody the radiance that defines the maison. This passion for daring creativity was born in La Côte-aux-Fées, where Georges-Edouard Piaget set up his first workshop in the family farmhouse and devoted himself to producing high-precision movements. This was back in 1874 and marked the start of an ever-growing reputation. 

The Polo S collection features automatic movements.

In 1943, the company took a decision that would prove crucial to its future by registering its brand name. Faithful to its pioneering spirit, in the late 1950s Piaget set about designing and manufacturing the ultra-thin movements that would become one of the maison’s signatures and leave a lasting imprint on the art of watchmaking. But Piaget has also always represented a style: a marriage of gold and an explosion of color, new shapes, precious gems, and dials made of hard stones. Swept to new heights of creativity driven by Yves G. Piaget, the maison’s jewelry collection grew in an original direction with a resolute emphasis on color, giving birth to the iconic Piaget look. 

Building on over 140 years of history, the ever-bold maison continues to innovate by offering jewels in motion, elegant and extravagant High Jewelry collections, as well as remarkable watches. In a world unconstrained by boundaries, Piaget the watchmaker-jeweler continues to explore unexpected creative possibilities, turning gold, stones and gems into brilliant works of art.

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