So far, $1.7 million has been raised and 30,000 smartly dressed gentlefolk signed up to sit astride the saddles of their café racers, bobbers, scramblers and other marvelous custom and classic motorcycles to raise awareness and help fund the cure for prostate cancer.
Founded in 2012 by Mark Hawwa, the Distinguished Gentleman’s Ride is a global charity event raising funds and awareness for prostate cancer research and men’s mental health programs on behalf of charity partner the Movember Foundation.
The watch manufacturer Zenith is partnering with the Distinguished Gentleman’s Ride (DGR), celebrating timeless design and ageless mechanics for a cause, and has committed to raise to $50,000 for men’s health programs.
The Zenith team has now increased their fundraising goal to $100,000, having already almost smashed through the $40,000 mark.
To celebrate this amazing event, five special editions of the Pilot Ton-Up watch have been created by Zenith. The timepiece evokes strong character, originality, freedom and style, perfectly in tune with the spirit of the DGR.
One of these unique pieces will be awarded to the highest fundraiser within the Zenith Watches Team, three will be awarded to the top fundraisers within the entire campaign and the final watch, numbered 00, will be auctioned off during an exclusive black-tie event in London today, hosted by Huntsman and The Rake.