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Special DGR edition of Zenith's Pilot Ton-Up. |
So far, $1.7 million has been raised and 30,000 smartly
dressed gentlefolk signed up to sit astride the saddles of their café racers,
bobbers, scramblers and other marvelous custom and classic motorcycles to raise
awareness and help fund the cure for prostate cancer.
Founded in 2012 by Mark Hawwa, the Distinguished Gentleman’s
Ride is a global charity event raising funds and awareness for prostate cancer
research and men’s mental health programs on behalf of charity partner the
Movember Foundation.
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Gearing up at the Zenith manufacture. |
The watch manufacturer Zenith is partnering with the
Distinguished Gentleman’s Ride (DGR), celebrating timeless design and ageless
mechanics for a cause, and has committed to raise to $50,000 for men’s health
programs.
The Zenith team has now increased their fundraising goal to
$100,000, having already almost smashed through the $40,000 mark.
To celebrate this amazing event, five special editions of
the Pilot Ton-Up watch have been created by Zenith. The timepiece evokes strong
character, originality, freedom and style, perfectly in tune with the spirit of
the DGR.
One of these unique pieces will be awarded to the highest
fundraiser within the Zenith Watches Team, three will be awarded to the top
fundraisers within the entire campaign and the final watch, numbered 00, will
be auctioned off during an exclusive black-tie event in London today, hosted by
Huntsman and The Rake.
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