Wednesday, February 24, 2016

Bell & Ross: The BR-X1 Chronograph

Nearly ten years ago, Bell & Ross launched the BR 01, a distinctive, high-performance watch directly inspired by on-board flight instruments. It has become an iconic watch thanks to its square shape, its round dial with perfect legibility, its broad dimensions and the efficiency of its functional design. Since then, the BR 01 has continued to evolve without losing its original identity.

A tribute to the Bell X-1, the first American experimental plane with a rocket engine to break the sound barrier (Mach 1, 1224 km/h) in 1947, in 2014 Bell & Ross pushed the boundaries of innovation even further by launching its fifth-generation watch.

Its name? The BR-X1. Its special features? A high-end chronograph with a resolutely sporty design and sophisticated haute horlogerie finishes.

Inspired by 21st century fighter planes whose futuristic cockpits are made from fine, high-tech materials to optimize their structure, the BR-X1 is truly unique: a high-tech watch which is both powerful and pioneering. In one word: contemporary. The BR-X1 is to luxury watchmaking what fifth-generation fighter planes are to aviation: a guarantee of ultimate performance.

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