Zenith El Primero Chronomaster 1969 SVRA Special Edition

El Primero Chronomaster 1969
SVRA Limited Edition

Zenith has teamed up with the Sportscar Vintage Racing Association (SVRA) to serve as official timekeeper in 2016 for the organization’s vintage races throughout North America.

Zenith’s President & CEO Aldo Magada and SVRA’s President & CEO Tony Parella hosted a cocktail party on February 18th at the Classic Car Club Manhattan in New York City. This is a world famous private club that gives its members access to a fleet of the most sought-after cars ever built. Zenith took the opportunity to unveil the El Primero Chronomaster 1969 SVRA, a special edition that incorporates the SVRA logo, powered of course by the legendary beating heart of the El Primero movement.

Zenith President & CEO Aldo Magada wearing the
El Primero Chronomaster 1969 SVRA Edition
(Photo courtesy of Angela Pham / BFA)

“This partnership with SVRA and vintage race car is not simply a collaborative endeavor, it’s a sharing of values and passions. Passion for mechanics, for competition, for adventure and also for friendship” said Aldo Magada. “We are proud to be associating with SVRA, one of the oldest vintage racing organizations in the United States, to affirm Zenith and its long-standing relationship with vintage racing and classic car owners.”

“We are extremely honored to partner with Zenith, one of the most iconic watch manufacturers in the world,” said Tony Parella, CEO and President of the Sportscar Vintage Racing Association. “This relationship focuses on a shared passion for heritage and the things that last. Vintage race cars and Zenith watches are both mechanically technical and artistic. I look forward to building towards the future while enjoying what Zenith brings to our events.”

Vintage racing car at The Classic Car Club in Manhattan
(Photocourtesy of Angela Pham / BFA)

Vintage racing is not just a pastime; it is a network of people drawn together by a shared nostalgia and it is also a cherished hobby for enthusiasts who appreciate tradition and that which are built to endure.

The Sportscar Vintage Racing Association is now into its 38th racing season and will run 16 events across the country this year with over 5,000 drivers. Some of these events will be held at legendary tracks such as the Indianapolis Motor Speedway, Watkins Glen, Sonoma Raceway, Circuit of The Americas and Portland International Raceway. There is nothing quite so exciting as a vintage race car. SVRA captures the essence of decades of racing’s heritage and past glory, re-creating its colorful pageantry.

The El Primero Chronomaster 1969 SVRA is a special edition issued in a 100-piece limited edition, designed for authentic motorsports enthusiasts with a special interest in vintage racing.