Bell & Ross Introduces Its New Ambassador, Carmen Jorda

Bell & Ross CEO Carlos A. Rosillo and new brand ambassador Carmen Jorda.

Since Bell & Ross announced its partnership with the Renault Sport Formula One Team, there have been intriguing developments at every turn.

Development driver for Renault Sport Racing, Carmen Jorda captivated Bell & Ross with her strong and charismatic personality since the announcement. A thrilling relationship between the two has evolved since then. She has shown her perseverance, professionalism and determination to Bell & Ross, which has chosen her as the face of its feminine line. This collaboration will certainly reinforce the automotive turn the brand has taken.

Seven diamonds decorate the midnight blue dial.

Jorda celebrated the endorsement by saying: “I fell in love with Bell & Ross brand back in February and particularly with the BR S collection. They are unique and classic watches that convey strength as well as femininity. I am very happy to be able to represent the brand’s feminine line, as I have really enjoyed seeing all the novelties, especially the BRS Diamond Eagle. The Bell & Ross community is incredibly welcoming and it will be a pleasure to be a part of it.”

Monaco Grand Prix
After an exciting weekend in Barcelona, Bell & Ross is thrilled to take this partnership to the ultimate capital of Formula 1 mystique: Monaco. The event is not only a race, but also a countrywide celebration of speed, passion and glamour. A race like no other, Monaco requires precision and technical excellence, values with which Bell & Ross is well acquainted. However, bravery is also needed as overtaking is incredibly difficult and the challenging track leaves no margin for error.

An Exclusive Celebration 
Part of the prestige attributed to the Monaco Grand Prix, apart from its legendary level of difficulty, is the exclusive Amber Lounge. It has been over a decade since the first Amber Lounge was organized on the Mediterranean coast, bringing nightlife, fashion, charity, glitz and glamour to celebrities and F1 drivers alike. What started as an exclusive party organized by Sonia Irvine — sister of former F1 driver Eddie Irvine — has grown into a classic gala event. It now boasts four stunning settings around the world that celebrate the sophisticated high-octane heritage of F1.

The 39mm steel case houses a quartz movement. 

A Feminine Touch in the F1 World
It was in this luxurious event in May, in the emblematic F1 host city of Monaco, where Bell & Ross proudly introduced Carmen Jorda as its feminine ambassador.

Jorda serves as development driver for Renault Sport Racing. Passionate about driving and motor racing from a very young age, the talented Spaniard was one of the highlights of the Amber Lounge Fashion show in Singapore and Mexico last year. Once again, Carmen held her own against all the flashing lights vying for her attention, as she modeled the Osman Yousefzada design down the catwalk and was spotted wearing her new Bell & Ross Diamond Eagle timepiece on the red carpet. She is not only a pioneer in being one of the few women to break into the motorsport world, but is also bringing feminine representation to Bell & Ross, a brand that is usually reputed as masculine.

At the Amber Lounge U*NITE party, Jorda was accompanied by Carlos A. Rosillo, the CEO and President of Bell & Ross, who commented: “Ever since our first meeting with Carmen, we have been looking for a way to make her a part of the Bell & Ross team. Strength and precision are the principles for any ambitious racing driver like Carmen, the same as for every timepiece developed by our brand. She represents the Bell & Ross woman: sophisticated and strong, and always willing to stand out and make her own way.”

BRS Diamond Eagle

The BRS Diamond Eagle is the embodiment of the qualities that Bell & Ross shares with Carmen Jorda. They are the perfect match: impeccable performance under extreme conditions, expertise, persistence and a unique, elegant and sporty look, describe both the brand’s watches, and Jorda. They are the newest additions to the Bell & Ross team and they are both shining stars.

BRS Diamond Eagle
The BRS Diamond Eagle is the most recent feminine release. A midnight blue dial studded with seven diamonds evokes the Aquila constellation: the shining cluster of stars navigators used to find their bearings in land or sea voyages.

The watch, conceived in the classic and iconic Bell & Ross square shape, has two slim hands and gleaming metal indices with a streamlined design that make it easy to read, and its blue-tinted dial gives it an exquisite depth. Its delicate design, curated to the tiniest detail by the brand’s expert watchmakers, disguises its strong case, machined from steel with an accurate Swiss made quartz movement at its heart, and water resistant to 100 meters. The engraved caseback also echoes the constellation in a stylized design. The midnight blue alligator strap with pearlescent hints adds to the harmonious palette of blues used for this model.

It is an elegant and contemporary timepiece for sophisticated women like Carmen Jorda. As the Aquila constellation was to ancient navigators, she will now be our reference in the exclusive world of racing and catwalks.